Se Yeon Choi
Experience
Wrtn Technologies / Product Designer
Seoul, Korea / Feb 2025 - Present
Led end-to-end design for the Korean character chat service “Crack” that contributed to a 42% increase in user engagement and the upcoming Japanese launch scheduled for June 2025.
Defined the initial MVP and led UX, UI and branding direction through user interviews, usability testing, and A/B testing.
Analyzed user behavior via Mixpanel to inform design decisions and optimize user flows.
Oversaw localization design across Korea, Japan, and Dubai to ensure design and cultural relevance.
Collaborated closely with PMs, engineers, and C-level stakeholders to deliver high-quality design outcomes under tight timelines.
Created a majority of in-product visual assets, including custom icons and UI elements.
Revamped the design system to improve scalability, visual consistency, and development handoff.
Accenture / Digital Marketing Advisory Analyst
Tokyo, Japan / Aug 2022 - Feb 2025
Led UX design projects for Banking, E-commerce, and AI-driven sectors, delivering intuitive interfaces that enhanced user engagement and purchase rates up to 74%.
Advocated for user-centered design by leading cross-functional teams in usability research, data analysis, and iterative design processes, optimizing interfaces for over 50 millions of global users.
Clients: Samsung Electronics, KDDI Corporation, Z Holdings Group, Daiwa Securities Group, Japan Post
Side Project
Linkpool / Founding Designer
Seoul, Korea (Remote) / Aug 2023 - Present
Spearheaded the full product lifecycle from concept to launch, overseeing UX strategy, design execution, and ongoing app operations.
Collaborated with engineers, planners, and designers to develop an intuitive user experience through Affinity Mapping, User Interviews, Personas, and Usability Testing, ensuring a seamless digital product.
Conducted usability testing and data analysis to refine the app experience, driving a 25% increase in monthly active users within 6 months.
Freelancer / Designer
Remote / Jan 2022 - Present
Delivered tailored design solutions to 10+ clients across industries, ranging from complex systems (e.g., ship management dashboards, e-commerce platforms) to branding assets such as UI/UX, graphics, and logos
Collaborated closely with clients and stakeholders to align design outputs with business goals and user needs, achieving 100% client satisfaction.
Education
University of Illinois at Urbana-Champaign
Urbana-Champaign, IL / Sep 2018 - June 2022
B.F.A in Graphic Design with User Experience Design concentration
James Scholar Honors Recipient
Skill
Software
Sketch, Figma, Axure, Invision, Protopie, Zeplin, Miro, Figjam, Confluence, Jira
Adobe Suite (XD, Photoshop, Illustrator, After Effects)
Microsoft Office (Powerpoint, Excel, Word)
Methods & Languages
User Research & Testing, Storytelling, Wireframing, Prototyping
Mobile & Desktop Design, AI-Driven Product Design, 3D Modeling
Python, HTML, CSS, Basic Javascript and React.js
Korean (Native), English (Professional), Japanese (Professional)